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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Author: Matt Haig

Details
  • ISBN10: 0749439270
  • ISBN13: 9780749439279
  • Format: Hardcover
  • Publisher: Kogan Page
  • Published: 2003-04-03
  • Pages: 256
  • Weight: 649 grams
  • Size: 16.36x2.82x23.77 cm

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