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Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

Author: Geoffrey A. Moore

Details
  • ISBN10: 0887305199
  • ISBN13: 9780887305191
  • Format: Hardcover
  • Publisher: HarperBusiness
  • Published: 1991-12-01
  • Pages: 224
  • Weight: 540 grams
  • Size: 15.88x3.18x24.13 cm

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