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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

Author: Robert B. Woodruff, Sarah F. Gardial

4.5 out of 5 stars (3 ratings)
Details
  • ISBN10: 1557865531
  • ISBN13: 9781557865533
  • Format: Paperback
  • Publisher: Wiley–Blackwell
  • Published: 1996-04-12
  • Pages: 360
  • Weight: 476 grams
  • Size: 13.97x2.06x21.59 cm
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