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Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

Author: Larry Light, Joan Kiddon

Details
  • ISBN10: 0136043313
  • ISBN13: 9780136043317
  • Format: Hardcover
  • Publisher: Financial Times/ Prentice Hall
  • Published: 2009-02-09
  • Pages: 240
  • Weight: 460 grams
  • Size: 15.88x1.27x22.86 cm

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