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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand

Author: Al Ries

Details
  • ISBN10: 0887309372
  • ISBN13: 9780887309373
  • Format: Hardcover
  • Publisher: HarperBusiness
  • Published: 1998-09-23
  • Pages: 182
  • Weight: 320 grams
  • Size: 14.61x1.91x22.23 cm
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