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The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led

Author: John Abram, Paul Hawkes

Details
  • ISBN10: 047085880X
  • ISBN13: 9780470858806
  • Format: Hardcover
  • Publisher: Wiley
  • Published: 2003-06-24
  • Pages: 236
  • Weight: 538 grams
  • Size: 15.95x1.96x23.25 cm

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